Selling out the Banwood Trike with Facebook Advertising
The Kido Store engaged Evocative Media to launch a pre-sale campaign for their new Trike product, a beautiful vintage designed toddler tricycle.
With no discounts or offers to incentivise consumers to purchase the product early, the Evocative Media team leaned on the exclusiveness of limited available stock, creating scarcity around the product.
Being a high ticket item, a full funnel strategy was implemented to help nurture consumers through multiple touch points and messaging depending on where they were at in the customer journey.
Consumers were retargeted with Unique Selling Points (USP) of the product, Free Shipping as an added bonus and shop now, pay later payment options, showcasing the product through lifestyle creatives.
Before the product had even reached the country the highly anticipated Trike was sold out with orders even coming in for the next shipment. Our clients were delighted with this wave of revenue during a very hard time for retail stores due to COVID-19 restrictions.