Leveraging engagement to consistently generate 6x ROAS
The Kleva Range team came to Evocative Media to expand their social media presence and reach new audiences through paid social advertising.
With a wide range of innovative products to showcase, the team developed a high performing sales funnel that would allow consumers to interact and discover new products that could assist making household duties a faster and easier process.
We leveraged the brands existing database to create new prospecting audiences as well as generate great engagement and social proof on ads before exclusively targeting cold traffic. This not only accelerated exposure for the brand but created an element of trust with consumers searching the comments for feedback from previous customers to assist with their decision making to buy.
To gain even greater exposure and scale the ad account the team utilized segmented social placements and formats, to create ads that were native to each placement. This allowed the account to optimize on a more granular level maximising impressions and results.