How We Generated 12x ROAS for Quincy Mae During Black Friday / Cyber Monday
Relatively new to the Australian market, this brand of Organic Baby Basics wanted to leverage high consumer activity over the Black Friday, Cyber Monday (BFCM) weekend to increase exposure to their brand and products while increasing sales by hosting their “Biggest sale of the year” with a 25% off site-wide offer.
The Evocative Media team leaned on highly curated messaging to create exclusivity and scarcity while aligning with the brands ethical and organic nature. We would go on to leverage highly
engaged audiences to generate an impressive 12x Return On Ad Spend (ROAS) exceeding the clients’ revenue and Return On Ad Spend targets.
The lead up to this sales weekend was crucial to the success of the campaign, utilizing organic and paid content strategies to craft highly engaged audiences that could be retargeted. This allowed us to avoid prospecting during a highly competitive weekend and achieve profitable sales for our client.