Aussie Brands Social Media Success
Super Sleeper Prom came to Evocative with no previous social presence to reach a new target market, increase their following and generate more sales for their online store.
The Evocative Media team created both paid and organic strategies to increase awareness and desirability for this brand and its products in a competitive market.
Being a new account we needed a way to increase exposure while bringing in quality traffic to the site, the team leveraged Facebook’s algorithm to maximise engagement and focus on best selling products to generate positive feedback from customers.
The brands’ best-selling product was a high ticketed item that required a full-funnel strategy to help nurture prospects into paying customers. Prospects were presented with a generous offer to capture attention and encourage a sale from the start. This resulted in great performance from the Top Of Funnel activity, which enabled the team to be more aggressive in reaching new prospects and scaling the account.
A robust retargeting strategy was also implemented to re-engage consumers at the very point they were at in their journey with the brand, seeing new creative variations which highlighted the Unique Selling Points (USP) of the products, warranties and guarantees as well as testimonials and User Generated Content to build trust with the brand.