225% ROI in less than 3 months through email & retention marketing for Naked Harvest

NU Harvest, formerly Naked Harvest, a leading wellness and nutrition brand, recognised a gap in its email marketing and retention strategy, particularly in transitioning customers from initial acquisition to long-term retention.

Email strategy

Email flows

List growth

Email Design

Loyalty & reviews integration

Our objective was clear: enhance customer education throughout their journey, reduce discount dependency, and build a retention-focused strategy that nurtures long-term loyalty. Given Naked Harvest’s high-quality products and devoted customer base, we aimed to shift the conversation from incentives to value, leveraging automation strategies, loyalty programs, and customer-generated content to create a richer experience.

Results & Impact

ROI in under three months

0 %

Our email flows drove six-figure revenue, tripling Naked Harvest’s initial investment in under three months.

Database Growth

+ 0 %

In just two months, the database grew by 5%. With 260K+ subscribers, we project 30% growth over 12 months.

Of Email Revenue (non discounted)

0 %

76% non-discounted revenue In the last 30 days, non-discounted sales made up 76% of all email revenue.

Addressing Core Challenges

Heavy reliance on discounting for customer acquisition and retention
Lack of personalised engagement in email flows
Underutilisation of loyalty programs and customer reviews
Inefficient email flows that did not nurture customers effectively
Opportunity to improve data capture and segmentation

Enhance customer education throughout the journey while reducing reliance on discounts.

Build a retention-focused email strategy that nurtures long-term loyalty.

Leverage automation, loyalty programs, and customer-generated content to create a richer customer experience.

Our Approach & Execution

Enhance customer education throughout the journey while reducing reliance on discounts.

Build a retention-focused email strategy that nurtures long-term loyalty.

Leverage automation, loyalty programs, and customer-generated content to create a richer customer experience.

Refining Data Capture & List Growth

Strategic Overhaul & Flow Optimisation

Conducted a full audit of Naked Harvest’s existing email flows and customer journey
Streamlined and restructured flow setup alongside a comprehensive data clean-up.
Overhauled Klaviyo flow strategy, introducing hyper-personalised, dynamic email sequences tailored to user behaviour.
Revamped the look and feel of all emails to align with Naked Harvest’s new website design.

Building Retention & Loyalty

Seamlessly integrated Yotpo’s Loyalty & Reviews into the retention strategy, ensuring a customer-centric loyalty program.
Built dynamic cross-sell and upsell flows using purchase history and customer behaviour
Implemented personalised replenishment emails to encourage repeat purchases
Delivered educational content to help customers get the most out of Naked Harvest products
Strengthened advocacy by highlighting user-generated content and customer reviews within email campaigns

Conclusion

Our work with Naked Harvest is a testament to how a well-executed email and retention strategy can transform customer engagement and revenue growth.

By integrating Yotpo’s Loyalty & Reviews, refining data capture, and moving beyond discount-led conversions, we built a more sustainable and profitable retention ecosystem for Naked Harvest.

Naked Harvest now operates with an email strategy designed for long-term success, reinforcing customer relationships beyond just the product.

“Evocative was a critical part of supporting Naked Harvest’s next phase of growth. They were able to very quickly fix critical problems that we didn’t have the bandwidth to improve, as well as future-proof a great deal of work through beautiful creative and a strong strategy.

The team was so knowledgeable and really had a passion for the success of our brand, workshopping our problems and focusing on how our email sat holistically within the brand’s marketing strategy.”