We exist to drive growth and scale through performance and retention marketing, combining paid media, owned channels, and disciplined execution to deliver real commercial outcomes.
We partner with established eCommerce and retail brands to solve complex growth challenges.
The result is compounding growth, not short-term wins.
We integrate deeply with our clients’ teams, move quickly, and take ownership of outcomes. Every strategy is grounded in data, experience, and what is commercially right for the business, not what looks good in a report.
We do not overcomplicate things.
We do not chase vanity metrics.
And we do not make promises we cannot stand behind.
Instead, we focus on clarity, execution, and accountability.
That is how we have generated over $913M in tracked sales and earned long-term partnerships with some of the most recognised brands in eCommerce and retail.
Typically, that looks like:
We are selective about who we partner with, not to be exclusive, but because performance depends on focus.
Brands choose Evocative because we combine capability with care.
You will work directly with senior specialists across strategy and execution.
You will get clear thinking, fast communication, and full transparency on performance.
And you will have a partner who treats your brand like it matters, because it does.
We are commercially minded, easy to work with, and deeply invested in results.
That is why brands stay.
Our work has been trusted by brands including Lorna Jane, DISSH, Culture Kings, Ksubi, Billini, Runaway The Label, Peppermayo, Hairhouse, Ringers Western, Naked Harvest, Aje Athletica, Loving Tan, Price Attack, Sarah and Sebastian, Bondi Born, and many more.
Our strategies and results have been featured across leading industry publications and global stages.
We focus on doing work that stands up under scrutiny.
We operate with integrity in how we advise, execute, and communicate. That means being honest about what will and won’t work, taking responsibility for outcomes, and always acting in the best commercial interest of the brands we partner with.
Our work is guided by one question: what is right for the business? We prioritise long-term growth over short-term wins, focusing on strategies that build sustainable value rather than chasing metrics that look good on paper.
We believe clarity drives performance. You will always know what we are doing, why we are doing it, and how it is performing. We are upfront about results, challenges, and opportunities, and we course-correct quickly when needed.
We work as an extension of your team. Collaboration is built into how we operate, from strategy through to execution. We integrate deeply, communicate clearly, and move at the pace your business requires.
And we just genuinely give a sh*t about the brands and people we work with.
Founder & CEO
Jess is the founder and CEO of Evocative Media and one of the most respected voices in eCommerce and retail growth.
She leads the business at a strategic and industry level, setting the direction, standards, and vision that underpin Evocative’s performance-led approach.
Jess is an award-winning leader, recognised as an Amazing Woman in eCommerce, a global speaker across the US and Asia, and the creator of the eCommerce Growth Summit, one of the largest and most influential eCommerce events in the APAC region. Through the Summit and her broader work, she is deeply invested in education, community, and raising the standard of performance and retention marketing across the industry.
She has served on advisory boards, led discussions alongside some of the world’s largest advertisers and industry leaders, and is known for her ability to cut through noise with clarity, commercial thinking, and real-world experience.
Beyond performance, Jess is an ambassador for Pink Elephants, advocating for greater awareness and support around infertility and miscarriage in the workplace. She believes deeply in building cultures that recognise life happens alongside work, and leads Evocative with empathy, accountability, and high standards in equal measure.
Head of Digital
Kain is one of the leading performance marketing minds in eCommerce and retail.
As Head of Digital, Kain is responsible for the strategic direction, execution standards, and commercial performance of Evocative’s paid media department across paid social and paid search. He has led high-growth strategies for some of the fastest-growing and most established brands in the country, with results that consistently stand up under scrutiny.
Kain is known for his ability to scale performance profitably, combining deep technical expertise with sharp commercial judgement. His work spans Meta, Google, TikTok, and Pinterest, with a focus on structure, efficiency, and sustainable growth rather than short-term wins.
He is a speaker and educator at the eCommerce Growth Summit, a trusted advisor to leading eCommerce and retail brands, and one of the most sought-after paid media operators in the industry for brands serious about performance at scale.
When revenue is on the line, Kain sets the standard.
Head of Owned Media
Bella is an integral part of the Evocative Media executive leadership team and leads the agency’s owned media and retention department.
She is responsible for setting the strategic direction, standards, and performance frameworks that underpin how email and SMS drive growth across the agency’s client portfolio.
Bella leads and develops the teams delivering retention at scale, ensuring owned media is treated as a core commercial growth lever, not a support channel.
Bella has served on the Yotpo Email Advisory Board and has been involved in the evolution of email and retention technology, contributing to how modern platforms support smarter lifecycle strategy and measurement.
She is a respected educator and speaker, presenting at the eCommerce Growth Summit and delivering workshops across APAC and the US alongside leading global brands. Bella is known for setting direction, raising standards, and building teams that deliver retention with commercial clarity.
