Paid Social

We run Meta, TikTok and Pinterest ads for some of the fastest growing and most established brands in eCommerce and retail, turning scrolls into sales with creative that converts and strategy that scales.

Whether you’re launching, scaling or entering new markets, our approach is proven, precise and built for performance.

Why Paid Social?

Running ads on Meta, TikTok or Pinterest isn’t just about showing up in a feed. It’s about putting the right message, in the right format, in front of the right person, with the strategy and structure that moves them to act.

Paid social drives discovery at scale, introduces new audiences to your brand, and builds demand from the top of funnel through to conversion. It’s one of the most powerful tools in an eCommerce brand’s growth engine when it’s done properly.

From thumb-stopping creative to high-efficiency campaign architecture, we help brands unlock profitable growth across Meta, TikTok and Pinterest.

Meta Advertising

Convert intent. Scale with precision. Build long-term revenue.

Meta is still one of the most powerful growth engines for eCommerce growth – when you know how to use it. We help brands cut through the noise and drive performance through full-funnel Meta strategies designed to convert and scale.

Our approach

Proven frameworks tailored for testing, scaling and conversion
Retargeting strategies that recover and convert
Full-funnel creative mapped to customer journey stages
Constant iteration to increase efficiency over time
Deep audience segmentation to reduce wasted spend
Performance tracked across metrics that matter like contribution margin, POAS, MER, and CAC.

TikTok Advertising

Creative-led performance for brands who want to win attention and conversion.

TikTok is a discovery channel. People don’t arrive searching. They arrive scrolling.

Your ads either look like they belong there, or they get ignored.

We build TikTok campaigns that turn creative into a measurable growth lever. High-output testing, sharp brand storytelling, and performance structure that scales what works.

No recycled Meta ads. No “viral” promises. Just a system designed to ship creative fast, read the signals, and keep improving.

Our approach

We work with your team to brief, produce, and iterate high-output creative that generates signal fast and scales with TikTok’s delivery model.
We build for TikTok from the ground up. Format, pacing, structure, and tone are designed to perform in-feed while still selling.
We treat creator-style content as a performance input. Briefed, tested, iterated, and scaled based on results.rks

Pinterest Advertising

Turn inspiration into action. Reach ready-to-buy shoppers.

Pinterest is where discovery meets intent. With high buying power and low distraction, Pinterest users are actively planning what to buy next. We help brands show up early and convert more often with performance-led Pinterest ad strategies that drive real returns.

Our approach

Visual-first campaigns that match the Pinterest mindset
Structured testing across formats, products and stages
Audience targeting built for planning and intent
Always-on optimisation tied to revenue, not just clicks
Shopping ads that surface high-converting SKUs

Paid Ads Results We’re Proud Of

Activewear

Scaling Lorna Jane with 227% Increase in Purchases

Evocative Media generated impressive results for Lorna Jane through a strategic overhaul that increased efficiency, engagement and revenue across Meta, TikTok and Pinterest ads.

53%

Decrease in Cost Per Acquisition

227%

Increase In Purchases YoY

110%

Increase in Impressions YoY

Our Approach

We structured campaigns by ad type and intent to target the right audience at the right time.
Ad creative and placements were aligned to each stage of the funnel to drive action at every touchpoint.
We built a custom creative strategy mapped to formats and objectives to boost engagement and performance.
We rebalanced spend across funnel stages to maximise impact and returns across the full customer journey.

“We’re completely ecstatic with the results”

“Working with Evocative Media has had a huge impact on our Meta and Google Ads efficiency. Their personalised and proactive approach ensures our campaigns are always optimised for maximum impact across both platforms. Since partnering with them, we’ve achieved significant results, including a 227% increase in purchases through Meta ads YoY. Their deep understanding of our audience and market has also driven substantial improvements in our Google Advertising, helping us to increase our impression share and maintain competitiveness.”

Lauren Williams

Health & Beauty

Q4 Done Right for The Healthy Chef

We helped long-term client The Healthy Chef scale with great strategy, structure and standout creative during Q4 – just one chapter in a bigger growth story.

83%

Increase in ROAS

159%

Increase in Click Through Rates

40%

Decrease in Cost Per Acquisition

Our Approach

“We love working with the Evocative Media team. Your advice and ad implementation has made a big difference.”

Even More Success Stories

+20.49% Revenue Growth (Conversion Value YoY) & 15.82% Cost Per Click YoY

Activewear

+134% Owned Media Revenue YoY and +50% Database Growth (3 months)

Fashion

340% increase in revenue & 35% increase in cart recovery

Homewares

+5% Revenue Growth and 76% Of Email Revenue (non-discounted)

Supplements

+21% Total Revenue YoY and +190% Meta Attributed Purchases YoY

Activewear

+34% Store Revenue YoY and +26% New Customer Revenue YoY

Beverage

+21% Total Revenue YoY and +23% New Customer Acquisition YoY

Activewear

+21% Revenue Contribution from Lifecycle Flowsand +73% YoY Monthly Growth

Wellness

+57% Online Revenue YoY
and +240% Email-Attributed Revenue YoY

Baby & Kids

+108.72% Online Sales and +83.85% Click-Through Rate

Swimwear

Trusted by 100+ Ecommerce Brands

Your Next Phase of Growth
Starts Here

If you’re serious about scaling with Meta, TikTok or Pinterest this call will change how you think about paid social. No fluff. Just a tailored strategy from the agency trusted by some of the best and most established brands in eCommerce & retail.

“I would highly recommend them to any brand with the difficult task of standing out in a crowded, digital landscape.”

What to expect:

A channel-specific roadmap across Meta, TikTok or Pinterest
Strategic insights tailored to your brand and growth stage
Clear recommendations backed by performance data
Direct access to the senior team who’ll actually run your account
Creative, copy and structure advice mapped to funnel stages
A no-fluff conversation grounded in what’s actually working

Got Questions?
We've Got Answers.

Are we the right fit for each other?

We’re not for everyone. We only work with brands we know we can help grow, and we’re upfront about what’s realistic. We’re a specialist eCommerce and retail growth agency with the client retention and results to prove it. No churn and burn. No fluff. Just clarity, senior expertise and a focus on what works in driving long-term sustainable growth. If you’re chasing quick wins and big ROAS promises, we’re probably not your agency.

What’s it like working together day to day?

You get direct access to our team every day through a dedicated slack channel plus regular WIP calls. You’ll get clear plans, fast comms, proactive updates and real collaboration. We don’t hide behind account managers or templated reports. You’ll see from day one that we genuinely just give a sh*t, and it shows in how we show up, how we think and how we perform.

Do you manage everything or can you just come on as an advisor?

Both. We offer Done For You and Done With You services. We can manage everything end to end, including ads, email, creative, and more. Or, we can work alongside your team to guide, support, and upskill. We’re one of the few agencies that actively teach because building internal capability lifts performance across the board. We also run in-person workshops and can come to you for hands-on strategy and training.

What kind of results can we expect?

We focus on scalable, profitable growth. That means contribution margin, CAC, MER and cash in the bank. We track what actually matters, and we don’t make promises we can’t keep. If we say we can move the needle, we will.

What does your team structure look like?

Our teams are built around what we call the Growth Trifecta: social, search and email. These three channels don’t live in silos. Our teams work in sync to unlock compound growth across the funnel.

You’ll have access to Heads of Department, Team Leads, Senior Strategists and dedicated channel experts, supported by in-house creative, copy and project management. Everyone is aligned and working toward the same goal: scalable, profitable growth for your brand.

Can we get an audit?

Yes, absolutely. But only if you’re serious about working with us. Our audits aren’t fluff. They’re deep, strategic and built to uncover what’s holding you back and where the biggest opportunities lie. You’ll walk away clearer, sharper and in a better position than we found you. No one audits like we do, and the brands we audit know it.

Paid media

RETENTION

Owned media

ADVISORY

Paid media

RESULTS

Featured case studies

227%

110%

53%

225%

30%

76%

Company

At a glance

$913M+

10+ Years

Cross-Channel

"The agency behind the growth of Australia’s fastest-growing brands, including Culture Kings, Lorna Jane, Ksubi, DISSH and Ringers Western"

Paid Social

Why Paid Social?

Meta Advertising

Convert intent. Scale with precision. Build long-term revenue.

Our approach

TikTok Advertising

Creative-led performance for brands who want to win attention and conversion.

Our approach

Pinterest Advertising

Turn inspiration into action. Reach ready-to-buy shoppers.

Our approach

Paid Ads Results We’re Proud Of

Scaling Lorna Jane with 227% Increase in Purchases

Our Approach

Our Approach

Head of Marketing

Q4 Done Right for The Healthy Chef

Our Approach

Our Approach

Teresa Cutter

Even More Success Stories

Your Next Phase of Growth Starts Here

Caitlin Lockie, StrangeLove

What to expect:

Got Questions? We've Got Answers.

Your Next Phase of Growth
Starts Here

Got Questions?
We've Got Answers.