Paid Search

We help eCommerce brands turn search into serious revenue with Google Ads strategies that cut waste, improve efficiency and drive profitable growth.

From Google Shopping and Search to PMax and YouTube, we structure campaigns around what actually works. That means advanced feed management, audience refinement, conversion-focused creative and constant optimisation.

Why Google Ads?

Most agencies make Google Ads look profitable by stacking branded search, flooding Performance Max with low-margin SKUs, and ignoring what actually moves the needle. We don’t play that game.

We build high-performance Google Ads strategies that cut waste, improve efficiency, and drive profitable growth. From Search and Shopping to Performance Max and YouTube, every campaign is engineered for scale. Grounded in real data, smart structure, and a deep understanding of what drives revenue in eCommerce.

We drive incremental revenue by winning non-brand, high-intent queries that expand your market share
We prioritise high-margin SKUs, strategic segmentation, and smart exclusions to keep Performance Max profitable
We build clean campaign architecture with sharp audience signals that unlock stronger automation and better results
We optimise for contribution margin not just ROAS - delivering higher LTV, lower CAC, and more cash in the bank

Paid Ads Results We’re Proud Of

Health & Beauty

Scaling Loving Tan With Google Ads

We helped Loving Tan scale profitably in Q4 with Google Ads strategies built for efficiency and intent. Smarter structure, sharper creative, and stronger results.

37%

increase in ROAS

28%

decrease in cost per acquisition

30%

decrease in cost per click

Our Approach

Prioritised high-intent, non-brand queries through refined keyword and search term mapping.
Optimised Responsive Search Ads with discount-led messaging to lift CTR and align with Q4 demand.
Refreshed Performance Max creative with compelling display and YouTube assets to lower CPCs.
Streamlined campaign structure and audience signals to improve efficiency and boost return.

“We’ve worked with Evocative Media across Google, Meta and email marketing to help us grow and scale in both the Australian and US markets. We love working with the team.”

Scarlett Barron