108% Increase in Online Sales Across AU and US for Bondi Born During Q4

BONDI BORN’s Q4 performance across paid media demonstrates how a premium brand can drive growth during peak retail periods without compromising positioning.

This case study focuses on paid media performance during Black Friday Cyber Monday, delivered by Evocative Media as part of a multi-channel, multi-market paid media partnership supporting BONDI BORN across Australia and the United States.

Paid Media Strategy

Meta Ads

Google Ads

Creative Strategy

Product Catalogue Optimisation

BONDI BORN is a luxury swim and apparel brand operating in a highly competitive global fashion market, with Black Friday Cyber Monday representing a critical trading period. As a premium brand, maintaining positioning while driving revenue and profitability during peak discount-driven moments requires a disciplined and considered approach.

Addressing
Core Challenges

Preserving premium brand positioning Navigating BFCM without over-discounting or eroding brand equity.
Clearing ageing inventory Driving sell-through while maintaining a luxury aesthetic and experience.
Operating across multiple markets Delivering performance across both Australian and US audiences during peak trading.
Standing out in a highly competitive period Competing for attention during a saturated BFCM environment.

Our Approach

To address these challenges, we developed a strategy that balanced brand integrity with commercial performance.

The campaign ran across Meta and Google Ads, combining video, imagery, and catalogue-driven formats to support awareness, consideration, and conversion.

Results & Impact

As a result, BONDI BORN delivered strong year-over-year growth and improved efficiency during Q4, demonstrating the effectiveness of a premium-first, performance-led approach.

Online Sales

+ 0 %

+108.72% increase in Online Sales

Cost Per Purchase

- 0 0%

-11.60% decrease in Cost Per Purchase

New Customer Acquisition

+ 0 %

+56% increase in New Customer Acquisition

Link Clicks

+ 0 %

+81.66% increase in Link Clicks

Click-Through Rate

+ 0 %

+83.85% uplift in Click-Through Rate

Revenue Growth

- 0 %

+105.11% growth in Revenue

Total sales increased by 70% year-over-year, with a meaningful uplift in new customer acquisition across both markets.

Conclusion

BONDI BORN’s Q4 performance demonstrates that premium brands can deliver strong commercial outcomes during peak retail periods without compromising brand positioning.

Through a disciplined paid media strategy focused on creative integrity, audience intent, and efficiency, Evocative Media supported BONDI BORN in achieving growth across both Australia and the US during one of the most competitive trading periods of the year.