Hommey partnered with Evocative Media to accelerate growth through owned channels, with a focus on increasing database size, improving retention, and unlocking more revenue from lifecycle marketing.
This case study highlights the impact of a personalised, performance-led email and retention strategy delivered over a nine-month engagement.
For brands operating across both online and physical retail, owned channels play a critical role in driving repeat purchase, improving margin, and reducing reliance on paid acquisition.
This partnership focused on strengthening Hommey’s email and lifecycle marketing as a core revenue channel, supporting long-term growth, customer retention, and performance during peak trading periods.
340% increase in Campaign Revenue
Hommey also recorded its highest revenue day in brand history and a record-breaking BFCM period.
We rebuilt Hommey’s flows from the ground up, transforming basic three-email journeys into highly personalised, behaviour-led sequences.
Owner & Founder, Hommey
