StrangeLove partnered with Evocative Media to drive online revenue growth and new customer acquisition during Black Friday Cyber Monday, using a structured, content-led paid media strategy across Meta and Google.
Black Friday Cyber Monday represents one of the most competitive periods in the retail calendar. For premium FMCG brands like StrangeLove, the challenge is driving meaningful revenue growth and customer acquisition without relying on aggressive discounting.
This partnership focused on using paid media to increase online store revenue, build a qualified database ahead of the sales period, and convert demand efficiently during BFCM.
+26% increase in new customer revenue YoY
+93% increase in purchases attributed to Meta YoY
+107% increase in Meta-attributed revenue YoY
-24% decrease in Meta CPC YoY
+10% improvement in Meta CTR YoY
We prioritised database growth in the lead-up to BFCM using Meta lead generation campaigns, building a pool of engaged, high-intent users primed to convert during the sales period.
Creative was developed with clear intent by placement, ensuring content performed across awareness, consideration, and conversion stages. This supported stronger engagement and improved efficiency throughout the funnel.
Meta and Google Ads were tightly aligned to maximise reach, sessions, and conversions. Campaigns were structured to support both prospecting and retargeting, ensuring consistent visibility across touchpoints.
Engaged users were reintroduced to the brand through structured retargeting campaigns, driving a significant uplift in purchases and Meta-attributed revenue.
Bidding strategies were continually refined to balance cost efficiency with revenue growth, contributing to lower CPCs and higher conversion volume.
Our partnership with StrangeLove demonstrates how a disciplined, content-led paid media strategy can drive revenue growth, improve efficiency, and accelerate new customer acquisition during peak retail trading periods
StrangeLove
