Email & SMS Marketing

Backed by performance. Trusted by leading brands. From Ksubi and Dissh to Billini, Culture Kings, Runaway The Label and Peppermayo, the most recognised names in fashion and retail choose us to build, manage and scale their retention marketing.

Owned Media Magic

Email marketing is the foundation of profitable growth. When done properly, it becomes one of the highest leverage channels in your business driving sales, retention, and LTV without the CAC.

Email Flows

We build automated journeys that deliver the right message at the right time, driving conversion and increasing LTV. From welcome to winback, every flow is designed around revenue and meeting your customer where they are in their customer journey.

Campaign Management

Strategy first campaign execution across planning, design, copywriting, and reporting. We send with purpose, backed by testing, performance data, and creative that connects and converts.

List Growth

Not just more subscribers – better subscribers. We design intelligent acquisition and data capture strategies that attract high intent, high value leads without bloating your list.

SMS Marketing

We manage SMS as a high impact performance channel. Not just reminders or last minute discounts, but segmented, triggered campaigns that complement email and boost ROI.

Deliverability & List Hygiene

Emails don’t make money if they don’t get seen. We audit, clean, segment and implement best in class deliverability practices to make sure your emails land and convert.

Advanced Integrations

From Lexer and Profit Peak to Triple Whale and Yotpo, we connect your tech stack to power smarter segmentation, dynamic personalisation and performance attribution that actually means something.

Email & SMS Results We’re Proud Of

Home Decor

Turning Retention Into a Growth Engine for Hommey

We helped Hommey unlock significant growth through retention, transforming their owned channels into a major revenue driver and setting new performance benchmarks across flows, campaigns, and peak trading periods.

271%

Increase in Owned Channel Revenue

22x

Return on Investment

70%

Database Growth in 9 Months

Our Approach

Rebuilt core email flows into highly personalised, multi-step journeys.
Developed an advanced Post-Purchase Series to lift repeat purchase rate.
Used behavioural data, link click tracking, and show and hide logic to tailor content.
Applied Klaviyo AI tools to power smarter upsell and cross-sell recommendations.
Optimised campaigns and flows for scale across key moments, including BFCM.

“We’ve had our best day ever at Hommey. We’ve loved working with Evocative.”

Activewear Brand

Driving 37x ROI Through Retention for Aje Athletica

We helped Aje Athletica build a high-performing retention foundation, turning previously untapped lifecycle opportunities into a major revenue driver across email and SMS.

37x

Return on Investment in 10 Months

92%

Increase in Cart Recovery Rate

63%

Increase in Popup Sign-Ups

Our Approach

Implemented core lifecycle flows across email and SMS, including Welcome, Abandoned Checkout, Added to Cart, and Post-Purchase.
Rebuilt retention journeys with advanced personalisation based on customer behaviour, interests, and purchase history.
Introduced intent-based signup forms to protect margins and improve lead quality.
Worked closely with the Aje Athletica team to design shoppable, conversion-focused emails aligned with brand aesthetics.
Leveraged Klaviyo and Athos Commerce to power dynamic product recommendations, upsell, and cross-sell.