Delivering 14x ROI Through Lifecycle Marketing for DISSH
DISSH partnered with Evocative Media to elevate the customer experience while reducing churn and improving retention across the lifecycle. Despite strong brand equity and increasing traffic, automated flows lacked segmentation, personalisation, and strategic intent, with several critical lifecycle flows either underperforming or incomplete.
This case study outlines the impact of rebuilding DISSH’s lifecycle marketing through considered strategy, elevated creative, and data-led execution.
DISSH is a female-founded, vertically integrated Australian fashion brand operating across both online and retail channels. Delivering intentional designs with high-quality fabrications at a competitive price point, DISSH places strong emphasis on values, impact, and considered design.
As the brand continued to grow, owned media presented a clear opportunity to better nurture customers, reduce churn, and improve retention, while ensuring every customer touchpoint remained cohesive with DISSH’s elevated, effortless, and feminine brand identity.
Results & Impact
107% increase in flow revenue YoY
14x ROI (1,304%)
57% improvement in overall customer churn
Addressing Core Challenges
As a fast-growing fashion brand, DISSH sought to improve retention and reduce churn while elevating the overall customer experience.
Key challenges included:
- Existing flows limited to short 2–3 email sequences
- Minimal segmentation and personalisation
- Missing lifecycle flows across critical stages
- Missed opportunities to nurture new subscribers, convert browsers, and re-engage lapsed customers
- The need to maintain a considered, elevated brand tone across all automated touchpoints
Our Approach
Across email and onsite, Evocative Media implemented a full-funnel lifecycle strategy supported by data-led segmentation, channel best practice, and elevated creative execution.
Lifecycle Flow Implementation
We implemented a comprehensive suite of flows, including:
- On-site popups (new vs returning vs exit intent)
- Welcome Series (new vs returning)
- Fast Abandoned Cart and Abandoned Cart Series (new vs returning)
- Browse Abandonment Series (new vs returning)
- Post-Purchase Series (segmented by 1, 2, and 3 purchases)
- Customer Winback
- Sunset Series
Existing flows were rebuilt into highly personalised journeys based on customer interests and purchase behaviour, while several critical lifecycle flows that were previously absent were strategically built and launched.
Personalisation & Product Curation
We delivered tailored messaging through segmentation and utilised Emarsys predictive tools to showcase highly curated product collections throughout flows, encouraging both upsell and cross-sell in a considered and relevant way.
Creative & Brand Alignment
The Evocative Media team worked closely and collaboratively with DISSH to bring their creative vision to life through elevated email design. All executions were aligned to DISSH’s internal creative standards, ensuring automation felt intentional, cohesive, and on-brand.
Platform Delivery
The majority of flows were built in Emarsys and later migrated to Klaviyo, ensuring scalability while maintaining performance continuity. Cross-device performance was tested to ensure consistency across customer touchpoints.
“They’ve done a fantastic job overhauling our whole email automation strategy and pop-up. We highly recommend them.”
Ellen Smith
Digital Marketing Executive, DISSH
