Energetiks partnered with Evocative Media to deliver a fully integrated paid media and email strategy during Black Friday Cyber Monday, focused on driving revenue growth, acquiring new customers, and improving efficiency across channels during peak trading.
Energetiks is an established Australian retail brand operating in a highly competitive apparel market, with Black Friday Cyber Monday representing one of the most commercially critical periods of the year.
This case study focuses on Energetiks’ BFCM performance, delivered through a coordinated paid media and email strategy designed to maximise growth, efficiency, and customer acquisition at scale.
+225% YoY Increase in Meta CTR
+190% YoY Increase in Meta-Attributed Purchases
During the highly competitive BFCM period, Energetiks needed to maximise revenue growth, improve efficiency, and acquire new customers while maintaining its reputation for high-quality, performance-driven products.
Standing out during peak trading required a strategy that could cut through increased competition, capture attention across channels, and convert demand effectively without sacrificing cost efficiency.
By aligning paid media and email closely, we created a seamless customer journey that maximised both acquisition and conversion opportunities during BFCM.
