Strong ROI Delivered Across Meta, Google, and Email for Redsbaby

Redsbaby partnered with Evocative Media to deliver a multi-channel BFCM strategy across paid media and email, focused on driving revenue growth, improving efficiency, and achieving strong returns during one of the most competitive retail periods of the year.

Meta Ads

Google Ads

Email Marketing

Cross-Channel Campaign Strategy

Creative Optimisation

Redsbaby is an established Australian retail brand known for its premium prams, strollers, and baby products. Operating in a highly competitive category, Black Friday Cyber Monday represents a critical trading period for the brand.

This case study highlights BFCM performance delivered by Evocative Media as part of an ongoing, long-term partnership, with a coordinated digital strategy across Meta, Google, and Email designed to maximise revenue while maintaining strong cost efficiency.

Results & Impact

Online Revenue YoY

+ 0 %

+57% Increase in Online Revenue YoY

Email-Attributed Revenue YoY

+ 0 %

+240% Increase in Email-Attributed Revenue YoY

Customer Acquisition Cost YoY

- 0 %

−53% Decrease in Customer Acquisition Cost YoY

Revenue

+ 0 %

+20% Revenue Uplift vs Target

Highest Single-Day Revenue in Brand History

Strong ROI Across Meta, Google & Email

The Challenge

During BFCM, Redsbaby needed to achieve ambitious revenue targets in a highly competitive market, while maintaining efficiency across channels.

The key challenge was driving strong conversion volume and customer acquisition without inflating costs, while ensuring paid media and email worked together to capture and convert demand throughout the sales period.

Our Approach

Evocative Media executed a fully integrated, cross-channel strategy across paid media and email, ensuring each channel reinforced performance across the funnel.

Paid Media (Meta & Google)

On Meta, spend was optimised toward highly engaged audiences, supported by bold, bright creative designed to capture attention during peak trading. Dynamic product ads enhanced shoppability and improved conversion performance. On Google, shopping feeds and campaigns were maximised to maintain competitiveness during BFCM. Bid optimisation reduced CPC while sustaining strong conversion volume, supported by countdown timers to create urgency during the final days of the sale.

Email Marketing

Email played a critical role in driving owned revenue and supporting paid media performance. Personalised promotional campaigns, dynamic content, and targeted segmentation were used to re-engage existing customers, convert high-intent subscribers, and maximise attributed revenue throughout the BFCM period. By aligning paid media and email closely, Redsbaby was able to sustain momentum, convert demand efficiently, and deliver strong results across channels.

Case Study Close

This case study demonstrates the impact of a coordinated, cross-channel approach to BFCM, delivering significant revenue growth and efficiency across paid media and email during peak retail trading.