Do you get massive FOMO when it comes to promoting your Shopify store? Are you juggling ten different strategies at the same time, but struggling to get the results you want?
Don’t worry, you’re not alone. When it comes to promoting your online store, there’s no shortage of marketing tactics – according to the internet at least.
While switching strategies and trying new things can work great for some brands, it’s easy to lose focus and get overwhelmed by the different options available to you.
Are you struggling with decision paralysis?
It’s all good – we’ve got your back. Here are our 4 tried and trusted ways to successfully promote a Shopify store.
1/Facebook & Instagram Ads
Let’s start with the best things first: Facebook ads (Ok, fine, we might be a little biased).
According to a survey by Shopify, 72.5% of brands say Facebook (and Instagram) ads are the most effective way to attract new customers (They said it, not us!)
Of course, we couldn’t agree more.
After all, Facebook Ads alone helped our client Business Chick achieve X ROAS in just X months (link to Business Chicks case study – confirm figures with EVM).
There are many reasons why brands love Facebook ads:
· The targeting options are out of this world – you can advertise to your ideal customer directly, cutting through the noise.
· It’s significantly cheaper than other marketing options like TV and radio.
· You can measure the performance of your campaigns down to the cent. Thanks to Facebook’s Ad Manager, you know exactly how much $$$ you put in vs what you get out.
A whopping 80.4% of brands said segmented emails are a key driver for return customers, according to the same Shopify survey mentioned above.
The perks are obvious: once you’ve got your customer’s email, they’ve given you permission to appear in their inbox.
Besides, email marketing helps build trust and relationships, and it’s a great follow-up tool, too. That’s why a holistic solution to marketing is crucial to long-term success.
Let’s admit it: Organic content might not get you the same results it did back in 2012.
But, it doesn’t mean it’s dead. Far from it. Organic content can be a great way to build your brand and your community online – and it’s the perfect accessory to your paid and email strategy, too.
In fact, it’s so powerful that we’ve dedicated an entire article to this. Check it out (link to organic content article)
According to Business Insider Intelligence, the influencer marketing industry is on track to be worth up to $15 billion by 2022. For some brands, partnering with influencers can be a great way to reach new audiences, create trust, and generate revenue.
But keep in mind: it’s more difficult to track results, and you’ll need to do some extra research to make sure you’re partnering with someone who shares your brand values.
To wrap up….
So that’s it, the winning combo: social media advertising, email marketing, organic content, and the occasional influencer partnership.
Why reinvent the wheel when these strategies are known to produce awesome results for Shopify stores?
Implementing these can be easier said than done, though.
Luckily, we happen to know a thing or two about Shopify, as most of our clients use this platform.
We love to chat all things eCommerce, so get in touch with our team to book a call.